Post by account_disabled on Mar 15, 2024 22:18:18 GMT -5
The boom in the promise of the digital ecosystem is slowing down its growth due to the global impact of the coronavirus, according to data from . Against a backdrop of high macroeconomic uncertainty, less than a quarter of marketers believe their annual budgets will increase compared to the past month. This is the conclusion of the consultancy, collected in the Future of Media report, which is part of Marketers Toolkit research. The firm analyzed the trends that will define the marketing and advertising industry this year, based on a survey of multiple industry professionals around the world and interviews with senior marketing leaders.
In his analysis, Internet advertising (social media, display advertising, e-commerce, search, online classifieds) is forecast to grow in 2020, a figure that is significantly lower than in 2018. Overall, Global Investments estimates digital advertising revenue will reach $1 billion this year, slightly up from $1 billion in 2017. This means a slowdown in the growth B2B Reviews Club of digital advertising, which according to a graphical representation of its evolution will reach the top of the curve. of some channels, even those with strong potential and generating the most interest from advertisers. For example, some of the advertisers surveyed plan to increase online video spending this year compared to last year.
Specifically, the report states that retail media will be the fastest-growing channel, driven by the development of digital ecosystems for retailers such as Amazon, Walmart or Kroger. What's more, according to estimates by , retail media is positioned as the fourth media with the highest advertising investment after search, social media and linear TV, and global advertising expenditures will reach 100 million US dollars by the year. RELATED NEWS Investment in advertising will slow its growth in 2020, according to , compared with last year’s ratio.
In his analysis, Internet advertising (social media, display advertising, e-commerce, search, online classifieds) is forecast to grow in 2020, a figure that is significantly lower than in 2018. Overall, Global Investments estimates digital advertising revenue will reach $1 billion this year, slightly up from $1 billion in 2017. This means a slowdown in the growth B2B Reviews Club of digital advertising, which according to a graphical representation of its evolution will reach the top of the curve. of some channels, even those with strong potential and generating the most interest from advertisers. For example, some of the advertisers surveyed plan to increase online video spending this year compared to last year.
Specifically, the report states that retail media will be the fastest-growing channel, driven by the development of digital ecosystems for retailers such as Amazon, Walmart or Kroger. What's more, according to estimates by , retail media is positioned as the fourth media with the highest advertising investment after search, social media and linear TV, and global advertising expenditures will reach 100 million US dollars by the year. RELATED NEWS Investment in advertising will slow its growth in 2020, according to , compared with last year’s ratio.