Post by account_disabled on Feb 24, 2024 3:28:34 GMT -5
There is an interesting phenomenon. Most of the paying members of e-commerce platforms adopt the same system, that is, an annual membership system, and few have monthly memberships. Why does this happen? Friends from Tiantianwen have discussed this issue, let’s take a look at what everyone has to say! [Tiantianwen Weekly Selection] Issue: Why are the paid members of e-commerce websites mostly annual members and few monthly members? Part of the content of the article comes from the wonderful answers of Bie Zijun, Accompany, Don’t fight, I am soy sauce, __a Anan, Snail’s narration and others. 1. Why do most of the paid membership models promoted by e-commerce websites be annual memberships?
has developed year by year, the paid membership system has become an important business model, and there are many successful cases. Looking abroad, the Amazon Prime Jiangsu Mobile Number List membership program, launched in 2016, has become one of the largest paid membership systems in the world, with the number of members growing to more than 100 million. By becoming a Prime member, consumers can enjoy more convenient offers and a series of member-exclusive benefits, such as free delivery, free music and free viewing of streaming videos. Source: Amazon’s official website Looking back at home, JD.com is the first batch of experimenters and beneficiaries of paid membership of China’s e-commerce platforms. Since its launch in March 2019, by the end of the fourth quarter of 2018, the number of active JD PLUS members has reached 10,000.
According to JD.com Group’s first quarter performance report, as of the first quarter, the average annual consumption level of PLUS members remained at twice that of non-PLUS users. It is not difficult to see that through the PLUS membership system, JD.com has established a long-term win-win relationship with consumers. Consumers can enjoy more discounts and services, and JD.com has gained considerable consumption data. Source: Jingdong APP In the two successful cases, the main membership model promoted is the annual membership system. Most e-commerce websites set paid membership as annual membership, for various reasons. Improve user stickiness and loyalty The annual membership system can better bind consumers. A one-time purchase of one year's membership rights reduces the possibility of users switching to other platforms, and will encourage users to make multiple purchases to make full use of membership rights, and then continue to use
has developed year by year, the paid membership system has become an important business model, and there are many successful cases. Looking abroad, the Amazon Prime Jiangsu Mobile Number List membership program, launched in 2016, has become one of the largest paid membership systems in the world, with the number of members growing to more than 100 million. By becoming a Prime member, consumers can enjoy more convenient offers and a series of member-exclusive benefits, such as free delivery, free music and free viewing of streaming videos. Source: Amazon’s official website Looking back at home, JD.com is the first batch of experimenters and beneficiaries of paid membership of China’s e-commerce platforms. Since its launch in March 2019, by the end of the fourth quarter of 2018, the number of active JD PLUS members has reached 10,000.
According to JD.com Group’s first quarter performance report, as of the first quarter, the average annual consumption level of PLUS members remained at twice that of non-PLUS users. It is not difficult to see that through the PLUS membership system, JD.com has established a long-term win-win relationship with consumers. Consumers can enjoy more discounts and services, and JD.com has gained considerable consumption data. Source: Jingdong APP In the two successful cases, the main membership model promoted is the annual membership system. Most e-commerce websites set paid membership as annual membership, for various reasons. Improve user stickiness and loyalty The annual membership system can better bind consumers. A one-time purchase of one year's membership rights reduces the possibility of users switching to other platforms, and will encourage users to make multiple purchases to make full use of membership rights, and then continue to use